OGSM provides inspiration and energy
At the top of the OGSM is your objective: the big dream you want to achieve together. This objective should inspire and give energy to get started. He (partly) gives meaning to the daily hustle and bustle: that's what we do it for!
OGSM is concrete and measurable
The objective inspires, but it remains a slogan, with the danger that the objective will remain a vague dream. However, the goals ensure that the objective becomes concrete and measurable. Likewise, the indicators make the strategies concrete and measurable. So you won't get away with vague descriptions and aerial cycling.
OGSM provides sharp choices
A strategic plan is only a good plan if you actually make choices: where are you going to use the available time and resources? And therefore also: what are you not doing (anymore)? The guideline is a maximum of five to seven strategies in your OGSM. Then you can also remember what you are going to focus on.
OGSM also helps to make choices in daily work. You test new ideas against the OGSM: does the new idea contribute to the realization of our objective?
OGSM is action oriented
You translate the strategies into concrete actions: what are you going to do in concrete terms to realize the objective? Every action has a deadline and a person responsible. This way the plan does not remain reality on paper, but you get to work together.
OGSM ensures logical coherence
All components in the OGSM are interrelated. All strategies and actions contribute to realizing the objective. In this way they reinforce each other. It is clear to everyone why certain actions are important and how they contribute to the objective.
OGSM is the basis for dialogue
A plan in OGSM is clear. As a team you can see at a glance what you have to do and why. You can also see the progress and status at a glance. Which strategies and actions are going according to plan? Which are not going according to plan? As a team you can discuss together what the causes are and how you can improve.
With OGSM you are on course and agile
With OGSM you record your plan. This makes it clear what the objective and goals are, which choices you make and what needs to be done. The OGSM provides guidance for employees. They know what their role is and how they contribute to realizing the objective. With the right working method, you are also very agile with OGSM. Precisely because the plan is fixed, you can consciously deviate from it. By making regular adjustments, you ensure that your plan is always up to date and relevant.
Note: a simple model, but not simple
OGSM is a powerful model, but not a panacea. It's not a question of fill in and go! You can only make good choices after a thorough analysis of the strengths and vulnerabilities of the organization and the opportunities and threats in the environment. OGSM is a tool to summarize your plan in one overview. The model provides the structure, but not the content!