{"id":408,"date":"2024-06-11T19:13:22","date_gmt":"2024-06-11T17:13:22","guid":{"rendered":"https:\/\/toolsfactory.nl\/?page_id=408"},"modified":"2026-03-24T16:38:56","modified_gmt":"2026-03-24T15:38:56","slug":"ogsm","status":"publish","type":"page","link":"https:\/\/toolsfactory.nl\/en\/ogsm\/","title":{"rendered":"OGSM"},"content":{"rendered":"\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-fa441c7 part1-white\" data-block-id=\"fa441c7\"><style>.stk-fa441c7 .stk--block-align-fa441c7{align-items:center !important;}.stk-fa441c7 {margin-bottom:0px !important;}<\/style><div class=\"stk-row stk-inner-blocks has-text-align-center stk--block-align-fa441c7 stk-block-content stk-content-align stk-fa441c7-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-f8be76a\" data-v=\"4\" data-block-id=\"f8be76a\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-f8be76a-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-f8be76a-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-e4a2f10\" id=\"ogsm\" data-block-id=\"e4a2f10\"><h1 class=\"stk-block-heading__text\">OGSM<\/h1><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-8a0d22c\" id=\"een-concreet-plan-op-een-pagina\" data-block-id=\"8a0d22c\"><p class=\"stk-block-text__text\">A concrete plan on one page<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-7a7d2ce part2-lightblue\" data-block-id=\"7a7d2ce\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-7a7d2ce-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-b1e5bd2\" data-v=\"4\" data-block-id=\"b1e5bd2\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-b1e5bd2-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-b1e5bd2-inner-blocks\">\n<p class=\"divider-green\" data-block-type=\"core\" data-block-type=\"core\" data-block-type=\"core\"><\/p>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-5463bd8\" id=\"objective-goals-strategies-en-measures\" data-block-id=\"5463bd8\"><h2 class=\"stk-block-heading__text\">Objective, Goals, Strategies en Measures<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-b4ead26\" data-block-id=\"b4ead26\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-b4ead26-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-a504b0e\" data-v=\"4\" data-block-id=\"a504b0e\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-a504b0e-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-a504b0e-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-cc6c334\" data-block-id=\"cc6c334\"><p class=\"stk-block-text__text\">Successful organizations not only have good ideas but also execute them effectively. Every organization has plans, but are they concrete? Too often, a good strategy gets lost in vague slogans and ambitions. Strategic planning translates strategic choices into tangible activities with measurable success.<\/p><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-f1b26c7\" data-v=\"4\" data-block-id=\"f1b26c7\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-f1b26c7-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-f1b26c7-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-0262714\" data-block-id=\"0262714\"><p class=\"stk-block-text__text\">OGSM is a method to describe strategic or annual plans on one page. OGSM stands for Objective, Goals, Strategies, and Measures. Together, they provide a clear picture of what drives the organization, how success is measurable, the choices the organization makes, and how these choices translate into actions. Wherever &#8220;organization&#8221; is mentioned, you can also think of a business unit or department. OGSM can be applied wherever strategic plans are made.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-f50a670\" data-block-id=\"f50a670\"><style>.stk-f50a670-column{max-width:900px !important;min-width:auto !important;--stk-columns-spacing:0px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-f50a670-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-47a8564\" data-v=\"4\" data-block-id=\"47a8564\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-47a8564-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-47a8564-inner-blocks\">\n<div style=\"position: relative; width: 100%; height: 0; padding-top: 56.2500%; padding-bottom: 0; box-shadow: 0 2px 8px 0 rgba(63,69,81,0.16); margin-top: 1.6em; margin-bottom: 0.9em; overflow: hidden; border-radius: 8px; will-change: transform;\">  <iframe loading=\"lazy\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0; border: none; padding: 0;margin: 0;\"    src=\"https:\/\/www.canva.com\/design\/DAGaHYSWLAM\/1fhHkcHG51GPTYcKa51DrA\/watch?embed\" allowfullscreen=\"allowfullscreen\" allow=\"fullscreen\">  <\/iframe><\/div>\n\n\n\n<p class=\"has-text-align-center\" data-block-type=\"core\"><em>No audio? Enable captions by clicking this icon <i class=\"fal fa-subtitles\"><\/i><\/em><\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-ef12598 white\" data-block-id=\"ef12598\"><div class=\"stk-row stk-inner-blocks has-text-align-center stk-block-content stk-content-align stk-ef12598-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-ec2d395\" data-v=\"4\" data-block-id=\"ec2d395\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-ec2d395-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-ec2d395-inner-blocks\">\n<p class=\"divider-green\" data-block-type=\"core\" data-block-type=\"core\" data-block-type=\"core\"><\/p>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-9a1efa6\" id=\"ogsm-strategy-and-annual-plan-on-one-page\" data-block-id=\"9a1efa6\"><h2 class=\"stk-block-heading__text\">OGSM: strategy and annual plan on one page<\/h2><\/div>\n\n\n\n<p data-block-type=\"core\">The OGSM model has proven itself worldwide as a practical model for creating and executing strategies and annual plans. It is used in multinationals and SMEs, in commercial companies and non-profits. The model consists of 5 components: Ambition (Objective), Goals, Strategic Choices (Strategies), KPIs (Measures 1), and Actions (Measures 2).<\/p>\n\n\n\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-d510205\" data-block-id=\"d510205\"><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-827\" src=\"https:\/\/toolsfactory.nl\/en\/wp-content\/uploads\/sites\/3\/2024\/06\/OGSM-EN.png\" width=\"1280\" height=\"921\" alt=\"OGSM model\" srcset=\"https:\/\/toolsfactory.nl\/en\/wp-content\/uploads\/sites\/3\/2024\/06\/OGSM-EN.png 1280w, https:\/\/toolsfactory.nl\/en\/wp-content\/uploads\/sites\/3\/2024\/06\/OGSM-EN-300x216.png 300w, https:\/\/toolsfactory.nl\/en\/wp-content\/uploads\/sites\/3\/2024\/06\/OGSM-EN-1024x737.png 1024w, https:\/\/toolsfactory.nl\/en\/wp-content\/uploads\/sites\/3\/2024\/06\/OGSM-EN-768x553.png 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-c0e5824 lightblue\" data-block-id=\"c0e5824\"><style>.stk-c0e5824 {margin-bottom:0px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-c0e5824-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-f16b378\" data-v=\"4\" data-block-id=\"f16b378\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-f16b378-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-f16b378-inner-blocks\">\n<p class=\"divider-green\" data-block-type=\"core\" data-block-type=\"core\" data-block-type=\"core\"><\/p>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-10889cb\" id=\"what-you-want-to-achieve-and-what-you-need-to-do\" data-block-id=\"10889cb\"><h2 class=\"stk-block-heading__text\">What you want to achieve and what you need to do<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-ba1e1d2\" data-block-id=\"ba1e1d2\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-ba1e1d2-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-9b81723\" data-v=\"4\" data-block-id=\"9b81723\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-9b81723-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-9b81723-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-bc58925\" data-block-id=\"bc58925\"><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-828\" src=\"https:\/\/toolsfactory.nl\/en\/wp-content\/uploads\/sites\/3\/2024\/06\/OGSM-islands.png\" width=\"1280\" height=\"637\" alt=\"From concrete actions to realizing the objective\" srcset=\"https:\/\/toolsfactory.nl\/en\/wp-content\/uploads\/sites\/3\/2024\/06\/OGSM-islands.png 1280w, https:\/\/toolsfactory.nl\/en\/wp-content\/uploads\/sites\/3\/2024\/06\/OGSM-islands-300x149.png 300w, https:\/\/toolsfactory.nl\/en\/wp-content\/uploads\/sites\/3\/2024\/06\/OGSM-islands-1024x510.png 1024w, https:\/\/toolsfactory.nl\/en\/wp-content\/uploads\/sites\/3\/2024\/06\/OGSM-islands-768x382.png 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-88418e8\" data-block-id=\"88418e8\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-88418e8-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-fe0450f\" data-v=\"4\" data-block-id=\"fe0450f\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-fe0450f-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-fe0450f-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-37871a3\" id=\"objective\" data-block-id=\"37871a3\"><h3 class=\"stk-block-heading__text\">Objective<\/h3><\/div>\n\n\n\n<p data-block-type=\"core\">The ambition is the organization&#8217;s big dream. What do you want to achieve together? A good ambition provides direction and energy.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-d7af09a\" data-v=\"4\" data-block-id=\"d7af09a\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-d7af09a-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-d7af09a-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-3d2dc8c\" id=\"goals\" data-block-id=\"3d2dc8c\"><h3 class=\"stk-block-heading__text\">Goals<\/h3><\/div>\n\n\n\n<p data-block-type=\"core\">The goals make the objective concrete and measurable. This way, everyone has the same vision in mind and you can actually measure whether the ambition has been achieved.&#8221;<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-47aae9e\" data-v=\"4\" data-block-id=\"47aae9e\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-47aae9e-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-47aae9e-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-9bcac38\" id=\"strategies\" data-block-id=\"9bcac38\"><h3 class=\"stk-block-heading__text\">Strategies<\/h3><\/div>\n\n\n\n<p data-block-type=\"core\">What choices do you make to achieve the objective? Where do you allocate resources and people? The goal is to create a clear roadmap to achieve your objective.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-6095e79\" data-v=\"4\" data-block-id=\"6095e79\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-6095e79-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-6095e79-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-5aa5406\" id=\"measures-1-2\" data-block-id=\"5aa5406\"><h3 class=\"stk-block-heading__text\">Measures 1\/2<\/h3><\/div>\n\n\n\n<p data-block-type=\"core\">Which indicators will you use to monitor progress? Indicators make strategies concrete and measurable. Throughout the plan&#8217;s duration, you will monitor progress based on these indicators.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-8b0f6db\" data-v=\"4\" data-block-id=\"8b0f6db\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-8b0f6db-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-8b0f6db-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-b197c21\" id=\"measures-2-2\" data-block-id=\"b197c21\"><h3 class=\"stk-block-heading__text\">Measures 2\/2<\/h3><\/div>\n\n\n\n<p data-block-type=\"core\">What actions (projects) will you undertake within each strategie? Focus on necessary actions, not &#8220;nice-to-have&#8221; ones.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-da3b4fc lightgrey\" data-block-id=\"da3b4fc\" data-block-type=\"core\" data-block-type=\"core\"><style>.stk-da3b4fc .stk--block-align-da3b4fc{align-items:center !important;}<\/style><div class=\"stk-row stk-inner-blocks stk--block-align-da3b4fc stk-block-content stk-content-align stk-da3b4fc-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-1d51bca\" data-v=\"4\" data-block-id=\"1d51bca\"><style>@media screen and (min-width: 768px){.stk-1d51bca {flex:var(--stk-flex-grow, 1) 1 calc(33.333% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-1d51bca-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-1d51bca-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-3847370\" data-block-id=\"3847370\"><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-804\" src=\"https:\/\/toolsfactory.nl\/en\/wp-content\/uploads\/sites\/3\/2024\/06\/OGSMonline-overview.png\" width=\"1280\" height=\"749\" srcset=\"https:\/\/toolsfactory.nl\/en\/wp-content\/uploads\/sites\/3\/2024\/06\/OGSMonline-overview.png 1280w, https:\/\/toolsfactory.nl\/en\/wp-content\/uploads\/sites\/3\/2024\/06\/OGSMonline-overview-300x176.png 300w, https:\/\/toolsfactory.nl\/en\/wp-content\/uploads\/sites\/3\/2024\/06\/OGSMonline-overview-1024x599.png 1024w, https:\/\/toolsfactory.nl\/en\/wp-content\/uploads\/sites\/3\/2024\/06\/OGSMonline-overview-768x449.png 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-6502d9c\" data-v=\"4\" data-block-id=\"6502d9c\"><style>@media screen and (min-width: 768px){.stk-6502d9c {flex:var(--stk-flex-grow, 1) 1 calc(66.667% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-6502d9c-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-6502d9c-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-032de5f\" id=\"concrete-plan-more-results\" data-block-id=\"032de5f\"><h2 class=\"stk-block-heading__text has-text-align-left\">Concrete plan. More results.<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-c0c9471\" id=\"ogsm-online-is-the-online-tool-for-creating-and-monitoring-ogsm-plans\" data-block-id=\"c0c9471\"><h3 class=\"stk-block-heading__text has-text-align-left\">OGSM.online is the online tool for creating and monitoring OGSM plans.<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-54922a7\" data-block-id=\"54922a7\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-538a248\" data-block-id=\"538a248\"><style>.stk-538a248 .stk-button{background:var(--stk-global-color-63547, #72b01d) !important;}.stk-538a248 .stk-button:before{border-color:var(--stk-global-color-63547, #72b01d) !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/toolsfactory.nl\/en\/ogsm-online\/\"><span class=\"stk-button__inner-text\">Explore OGSM.online<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-5dafde9 white\" data-block-id=\"5dafde9\"><style>.stk-5dafde9 .stk--block-align-5dafde9{align-items:center !important;}<\/style><div class=\"stk-row stk-inner-blocks stk--block-align-5dafde9 stk-block-content stk-content-align stk-5dafde9-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-cd007e5\" data-v=\"4\" data-block-id=\"cd007e5\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-cd007e5-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-cd007e5-inner-blocks\">\n<p class=\"divider-green\" data-block-type=\"core\" data-block-type=\"core\" data-block-type=\"core\"><\/p>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-b7b8d26\" data-block-id=\"b7b8d26\"><style>.stk-b7b8d26 .stk--block-align-b7b8d26{align-items:center !important;}<\/style><div class=\"stk-row stk-inner-blocks stk--block-align-b7b8d26 stk-block-content stk-content-align stk-b7b8d26-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-da2cf26\" data-v=\"4\" data-block-id=\"da2cf26\"><style>@media screen and (min-width: 768px){.stk-da2cf26 {flex:var(--stk-flex-grow, 1) 1 66.7% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-da2cf26-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-da2cf26-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-d023c24\" id=\"bridging-strategy-and-execution\" data-block-id=\"d023c24\"><h2 class=\"stk-block-heading__text has-text-align-left\">Bridging Strategy and Execution<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-3a38799\" id=\"how-the-ogsm-one-page-plan-turns-strategy-into-results\" data-block-id=\"3a38799\"><h3 class=\"stk-block-heading__text\">How the OGSM one-page plan turns strategy into results<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-6a47f01\" data-block-id=\"6a47f01\"><p class=\"stk-block-text__text\">Read the book on OGSM! Get acquainted with the model. Learn how to create an OGSM in four steps. And evaluate progress and results. This way, you&#8217;ll have more impact.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-c16d403\" data-block-id=\"c16d403\"><p class=\"stk-block-text__text\">&#8216;Bridging Strategy and Execution&#8217; is written by our co-founder Remco Bakker and Bas Schulten.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-a41f977\" data-block-id=\"a41f977\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-1fb875f\" data-block-id=\"1fb875f\"><style>.stk-1fb875f .stk-button{background:var(--stk-global-color-63547, #72b01d) !important;}.stk-1fb875f .stk-button:before{border-color:var(--stk-global-color-63547, #72b01d) !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/www.amazon.com\/Bridging-Strategy-Execution-Remco-Bakker-ebook\/dp\/B0GF92WW41\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"stk-button__inner-text\">Order at Amazon.com<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-95f3a26\" data-v=\"4\" data-block-id=\"95f3a26\"><style>@media screen and (min-width: 768px){.stk-95f3a26 {flex:var(--stk-flex-grow, 1) 1 33.3% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-95f3a26-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-95f3a26-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-07258a7\" data-block-id=\"07258a7\"><style>.stk-07258a7 .stk-img-wrapper{width:70% !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-1107\" src=\"https:\/\/toolsfactory.nl\/en\/wp-content\/uploads\/sites\/3\/2026\/03\/bridging-strategy-and-execution-cover.png\" width=\"1400\" height=\"1900\" srcset=\"https:\/\/toolsfactory.nl\/en\/wp-content\/uploads\/sites\/3\/2026\/03\/bridging-strategy-and-execution-cover.png 1400w, https:\/\/toolsfactory.nl\/en\/wp-content\/uploads\/sites\/3\/2026\/03\/bridging-strategy-and-execution-cover-221x300.png 221w, https:\/\/toolsfactory.nl\/en\/wp-content\/uploads\/sites\/3\/2026\/03\/bridging-strategy-and-execution-cover-755x1024.png 755w, https:\/\/toolsfactory.nl\/en\/wp-content\/uploads\/sites\/3\/2026\/03\/bridging-strategy-and-execution-cover-768x1042.png 768w, https:\/\/toolsfactory.nl\/en\/wp-content\/uploads\/sites\/3\/2026\/03\/bridging-strategy-and-execution-cover-1132x1536.png 1132w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>OGSM A concrete plan on one page Objective, Goals, Strategies en Measures Successful organizations not only have good ideas but also execute them effectively. Every organization has plans, but are they concrete? Too often, a good strategy gets lost in vague slogans and ambitions. Strategic planning translates strategic choices into tangible activities with measurable success. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-no-title","meta":{"editor_notices":[],"footnotes":""},"class_list":["post-408","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>OGSM - Toolsfactory<\/title>\n<meta name=\"description\" content=\"OGSM is a method to describe strategic or annual plans on one page. OGSM stands for Objective, Goals, Strategies, and Measures.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/toolsfactory.nl\/en\/ogsm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OGSM - Toolsfactory\" \/>\n<meta property=\"og:description\" content=\"OGSM is a method to describe strategic or annual plans on one page. OGSM stands for Objective, Goals, Strategies, and Measures.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/toolsfactory.nl\/en\/ogsm\/\" \/>\n<meta property=\"og:site_name\" content=\"Toolsfactory\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-24T15:38:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/toolsfactory.nl\/en\/wp-content\/uploads\/sites\/3\/2024\/06\/OGSM-EN.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"921\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"14 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/toolsfactory.nl\/en\/ogsm\/\",\"url\":\"https:\/\/toolsfactory.nl\/en\/ogsm\/\",\"name\":\"OGSM - Toolsfactory\",\"isPartOf\":{\"@id\":\"https:\/\/toolsfactory.nl\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/toolsfactory.nl\/en\/ogsm\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/toolsfactory.nl\/en\/ogsm\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/toolsfactory.nl\/en\/wp-content\/uploads\/sites\/3\/2024\/06\/OGSM-EN.png\",\"datePublished\":\"2024-06-11T17:13:22+00:00\",\"dateModified\":\"2026-03-24T15:38:56+00:00\",\"description\":\"OGSM is a method to describe strategic or annual plans on one page. OGSM stands for Objective, Goals, Strategies, and Measures.\",\"breadcrumb\":{\"@id\":\"https:\/\/toolsfactory.nl\/en\/ogsm\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/toolsfactory.nl\/en\/ogsm\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/toolsfactory.nl\/en\/ogsm\/#primaryimage\",\"url\":\"https:\/\/toolsfactory.nl\/en\/wp-content\/uploads\/sites\/3\/2024\/06\/OGSM-EN.png\",\"contentUrl\":\"https:\/\/toolsfactory.nl\/en\/wp-content\/uploads\/sites\/3\/2024\/06\/OGSM-EN.png\",\"width\":1280,\"height\":921},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/toolsfactory.nl\/en\/ogsm\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/toolsfactory.nl\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"OGSM\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/toolsfactory.nl\/en\/#website\",\"url\":\"https:\/\/toolsfactory.nl\/en\/\",\"name\":\"Toolsfactory\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/toolsfactory.nl\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/toolsfactory.nl\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/toolsfactory.nl\/en\/#organization\",\"name\":\"Toolsfactory\",\"url\":\"https:\/\/toolsfactory.nl\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/toolsfactory.nl\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/toolsfactory.nl\/en\/wp-content\/uploads\/sites\/3\/2024\/05\/logo-TF-diap.png\",\"contentUrl\":\"https:\/\/toolsfactory.nl\/en\/wp-content\/uploads\/sites\/3\/2024\/05\/logo-TF-diap.png\",\"width\":1891,\"height\":344,\"caption\":\"Toolsfactory\"},\"image\":{\"@id\":\"https:\/\/toolsfactory.nl\/en\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"OGSM - Toolsfactory","description":"OGSM is a method to describe strategic or annual plans on one page. OGSM stands for Objective, Goals, Strategies, and Measures.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/toolsfactory.nl\/en\/ogsm\/","og_locale":"en_US","og_type":"article","og_title":"OGSM - Toolsfactory","og_description":"OGSM is a method to describe strategic or annual plans on one page. OGSM stands for Objective, Goals, Strategies, and Measures.","og_url":"https:\/\/toolsfactory.nl\/en\/ogsm\/","og_site_name":"Toolsfactory","article_modified_time":"2026-03-24T15:38:56+00:00","og_image":[{"width":1280,"height":921,"url":"https:\/\/toolsfactory.nl\/en\/wp-content\/uploads\/sites\/3\/2024\/06\/OGSM-EN.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"14 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/toolsfactory.nl\/en\/ogsm\/","url":"https:\/\/toolsfactory.nl\/en\/ogsm\/","name":"OGSM - Toolsfactory","isPartOf":{"@id":"https:\/\/toolsfactory.nl\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/toolsfactory.nl\/en\/ogsm\/#primaryimage"},"image":{"@id":"https:\/\/toolsfactory.nl\/en\/ogsm\/#primaryimage"},"thumbnailUrl":"https:\/\/toolsfactory.nl\/en\/wp-content\/uploads\/sites\/3\/2024\/06\/OGSM-EN.png","datePublished":"2024-06-11T17:13:22+00:00","dateModified":"2026-03-24T15:38:56+00:00","description":"OGSM is a method to describe strategic or annual plans on one page. OGSM stands for Objective, Goals, Strategies, and Measures.","breadcrumb":{"@id":"https:\/\/toolsfactory.nl\/en\/ogsm\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/toolsfactory.nl\/en\/ogsm\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/toolsfactory.nl\/en\/ogsm\/#primaryimage","url":"https:\/\/toolsfactory.nl\/en\/wp-content\/uploads\/sites\/3\/2024\/06\/OGSM-EN.png","contentUrl":"https:\/\/toolsfactory.nl\/en\/wp-content\/uploads\/sites\/3\/2024\/06\/OGSM-EN.png","width":1280,"height":921},{"@type":"BreadcrumbList","@id":"https:\/\/toolsfactory.nl\/en\/ogsm\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/toolsfactory.nl\/en\/"},{"@type":"ListItem","position":2,"name":"OGSM"}]},{"@type":"WebSite","@id":"https:\/\/toolsfactory.nl\/en\/#website","url":"https:\/\/toolsfactory.nl\/en\/","name":"Toolsfactory","description":"","publisher":{"@id":"https:\/\/toolsfactory.nl\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/toolsfactory.nl\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/toolsfactory.nl\/en\/#organization","name":"Toolsfactory","url":"https:\/\/toolsfactory.nl\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/toolsfactory.nl\/en\/#\/schema\/logo\/image\/","url":"https:\/\/toolsfactory.nl\/en\/wp-content\/uploads\/sites\/3\/2024\/05\/logo-TF-diap.png","contentUrl":"https:\/\/toolsfactory.nl\/en\/wp-content\/uploads\/sites\/3\/2024\/05\/logo-TF-diap.png","width":1891,"height":344,"caption":"Toolsfactory"},"image":{"@id":"https:\/\/toolsfactory.nl\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/toolsfactory.nl\/en\/wp-json\/wp\/v2\/pages\/408","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/toolsfactory.nl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/toolsfactory.nl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/toolsfactory.nl\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/toolsfactory.nl\/en\/wp-json\/wp\/v2\/comments?post=408"}],"version-history":[{"count":32,"href":"https:\/\/toolsfactory.nl\/en\/wp-json\/wp\/v2\/pages\/408\/revisions"}],"predecessor-version":[{"id":1112,"href":"https:\/\/toolsfactory.nl\/en\/wp-json\/wp\/v2\/pages\/408\/revisions\/1112"}],"wp:attachment":[{"href":"https:\/\/toolsfactory.nl\/en\/wp-json\/wp\/v2\/media?parent=408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}